The Background
Best Friend Famoso is the entertainment platform that brings people closer to their favorite celebrities and talents. Through the mobile app, both adults and young people can request personalized video messages from their favorite personalities.
The challenge
When the Best Friend Famoso team contacted us, the brand still had no online presence —a natural situation since the app had not yet launched. The main objective was to raise brand awareness and generate excitement before the launch. Additionally, there was the challenge of finding the best way to communicate with both audiences—Fans and Talents—and explain the app’s dynamics in a clear manner.
The solution
We proposed developing a landing page with specific sections for each audience: users enter and easily and intuitively identify their role and learn about the app’s dynamics. We also suggested developing a pricing calculator so talents can get an estimate of how much they can earn for each service.
Project contributions
Support from a multidisciplinary team that analyzes and provides solutions to the client’s objectives.
Research
We conducted a search for references within the entertainment category to understand what the best content structure for the landing page would be.
Design
We presented the client with two design proposals, taking into account the findings and conclusions from the project’s research phase.
Development
Con la propuesta de diseño aprobada, procedimos a maquetar la landing page.
The landing page
The results
The landing page was a strategic cornerstone of the brand's awareness campaign: the page was mentioned in major media outlets like Semana.com, among others. The page also contributed to the onboarding of talents onto the platform.
